4 Tips to Help Your Business Generate More Clients Via Social Media
There’s no doubt social media has become a big part of marketing and connecting with customers in this day and age. With smartphones glued to hands and eyes focused on screens constantly, there’s no denying that social media has become a large part of the world. More and more, businesses are relying on social media to market their brand and catch the attention of new consumers. It can be a powerful tool, but it needs to be utilized correctly. Here are a few ways you can generate more clients through social media.
1. Comment & Connect
When it comes to social media, most people think about growing their follower count. But what if we told you that reaching out to a few key people can actually help you get more clients?
It’s true! Interacting with your followers and other posts can help you gain new clients. You should regularly make your posts and interact with others regularly. This can come in the form of commenting on others’ posts. People will notice if you’re active on other profiles and commenting on interesting or funny remarks under the posts you see. This can lead people to your account.
Many big brands are catching on to this concept. You’ll see brands, sports teams, and competing social media sites commenting on random posts—and they’re getting away with it! This expands the pool of people that see your profile and thus expands your client base.
Make sure to also interact with your followers. Respond to comments, ask questions in the captions of your post, and overall connect with the people that follow you. This can help you show off the personal side of your brand, which creates a solid foundation to grow and invites loyal customers who know what they’re getting into because they’ve already seen it before!
2. Collaboration
If you want to grow your following, collaborating with other users is one of the best ways to do it.
Collaborating with other users organically grows your customer base. You’re appearing to a whole new pool of followers that may have never heard of you when you collaborate on another page. If you reach out to someone with drastically more followers than you, they may deny the request because their relationship isn’t beneficial for them.
Look at other businesses that have around the exact follower count as you. These accounts are ideal collaboration partners. Since they have a similar follower account, both of your businesses will benefit from the collab.
Reach out to someone that runs a similar business or social media page as you. You can either shout each other out in a post or collaborate to make a new piece of content together. Sites like Instagram even have a collaboration feature where your post will show up on not only your followers’ pages but the person you’re collaborating with followers’ pages as well.
3. Establish Your Audience and then Expand it
When you set up your social media profiles, it’s important to establish a base following that matches your audience’s demographic. After some time, though, you can create content that expands to a broader range of people.
Social media offers excellent opportunities for global growth and recognition for brands and creators. Take advantage of this by appealing to other users outside your immediate circle. This can be as simple as using different hashtags or making a post saying you ship internationally. Also, try expanding globally if your primary consumer base comes from your native country.
If the content is still aligned with your brand, your original audience will continue to support the posts you make. Only now, you’ll have even more customers flocking to your site because you expanded the type of content you create!
4. Look at Your analytics
Social media analytics is a great tool for measuring how your posts are doing and when. It can help you see what posts are performing best, what time of day posts get the most attention, and how many people are engaging with each post.
When looking at your analytics, look for patterns. What data do you see repeating positively? Do more of that! Your analytics is a helpful tool if you don’t obsess over the results you see. Check it frequently but not too often to the point of obsession and harsh critique.
Seeing these trends in your analytics can give you a better idea of what posts grab the attention of more comprehensive ranges of people using the social media site.
A Game of Trial and Error
Social media marketing is all about trying new things and seeing what works. You can’t expect to make it on social media in one year or even two. It takes time to find the right techniques and figure out what will drive traffic to your business.
However, don’t get discouraged! The important thing is that you keep trying new things and learning from them, so that you’re always able to attract more clients for your business.
At the same time, don’t forget about your loyal customers. They are the backbone of your business and they deserve attention too! Make sure that you’re providing them with great services and products so that they keep coming back for more!
