Tequila Sunrise Shop
The Situation
The client initially approached us with a challenging situation. They had an Advertising Cost of Sales (ACoS) sitting at 60% and a Return on Advertising Spend (ROAS) only hitting 1.58 ROI. This was creating hurdles in effectively boosting their sales through marketing campaigns.
They were also concerned about their advertising budget, feeling that they were squandering thousands of dollars every month, without seeing a substantial increase in sales. Consequentially, they decided to seek external expertise to effectively manage this issue.
The main objective of the client is twofold: Firstly, they aim to bring their ad spend and ACoS under control, ensuring they are getting maximum returns from their advertising budget.
Secondly, while achieving this efficiency in ad spending, they also want to maintain or ideally grow their sales figures, thus leading ultimately to a healthy return on investment in the long term.
The Result
Smarter Targeting & Retargeting – Amazon’s consumer data system is exceptionally intelligent and extensive. It possesses an abundant array of shopping data, enabling it to accurately determine potential buyers who are likely to be interested in your product.
This efficient system examines the preferences, behaviors, and needs of consumers, thereby proficiently targeting individuals who want and need your product. We plunge into this vast data ocean to scrutinize your target audience meticulously. We delve deeper into their buying habits, tastes, and preferences.
Our comprehensive audit doesn’t stop at just identifying potential customers; we also strategically figure out the optimal keywords that these prospective clients are likely to use during their search for products. This boosts the chances of converting inquiries into sales drastically.
Furthermore, we don’t settle for a mere handful of keywords when it comes to optimizing visibility. Instead, we streamline your marketing campaigns by magnifying the scope of target keywords from 13 all the way up to 130. This expansive approach not only broadens your reach but also amplifies customer engagement significantly.
- Sales increased by 936%
- Improve ACoS by 60%
- Increase ROI by 265%